Basically, Pear is like a traditional sponsorship moved online. You create a page for your group (or head back to your existing group page if you've particiapted before), select an available sponsor, and rally your friends to complete tasks on the group's page to earn money for 10 days. The tasks are things such as a website visit, "liking" the sponsor on Facebook, answering a survey question, etc. Each time a task is completed, it earns money toward the sponsorship! It's completely free for you and your team, and anyone can join in. Depending on the program you can either redeem the money towards custom apparel like uniforms or a direct donation for a nonprofit.